Mullenweg has returned as CEO after attempted board ouster

(techcrunch.com)

56 points | by ilamont 6 hours ago ago

102 comments

  • glenstein an hour ago

    Seems like nobody is actually reading the TFA which is a shame because what the article describes is truly mind boggling:

    >However, the board’s plan did not go smoothly. Seemingly declining to depart, Mullenweg booted other admins out of the company Slack and told employees everything had been worked out and that he was back in control of Automattic

    What the article is actually reporting is that no one at Automatic is giving a straight answer not that the board caved and reversed their decision.

    • stackghost an hour ago

      That company sounds like a clusterfuck. Good luck attracting good talent with such dysfunctional leadership.

      • neya an hour ago

        A lot of WordPress enterprise users will be upset after finding out that after paying $20-100k a month, Wordpress actually poaches their employees. Just inspect a Wordpress enterprise site's response to certain endpoints using cURL or Postman, it will actually tell you to apply for Automattic. I have been meaning to write about this for a very long time.

        • meric_ 18 minutes ago

          Eh I mean this is common default no? If you inspect element on many sites it links to the career page. Reddit, discord, etc.

          Maybe a little distasteful since I suppose since these WordPress sites are not owned by WordPress, but I wouldn't really say it's unique or necessarily poaching

      • saghm an hour ago

        Might by time for another employee buyout? https://www.theverge.com/2024/10/17/24272867/automattic-empl...

      • subarctic 36 minutes ago

        Too bad because they have some incredible products

        • stackghost 4 minutes ago

          All I know is Wordpress and Beeper, are any of their other products good? Like isn't WooCommerce an absolute also-ran compared to Amazon, Shopify, Wix, Squarespace, etc?

  • BLKNSLVR 2 hours ago

    It does sound as if he has lost his grip on reality.

    > When TechCrunch asked Mullenweg if his comments about being back as CEO were legitimate, he promised a blog post was coming. When it arrived, however, it was about him buying a houseboat. When we asked if his comments about being back were also him trolling, he replied, “I’m not a troll I’m a pirate, obviously.”

    And if he's trolling, then I would argue that's also evidence towards having lost his grip on reality.

    • TJSomething an hour ago

      I'm a little unclear on the timeline here, but Mullenweg just got back from Burning Man. I suspect that's related to both the content of the post and the board's timing.

    • csnover an hour ago

      The additional reporting at [0] about his alleged behaviour in internal channels along with his public posts on social media really reinforces this same feeling for me:

      > “oh, since I’m a pirate now, I fucking curse. after 42 years of never uttering a curse word, it’s kinda fucking fun. if this is a HR problem @caron please wrangle me in since my normal wranglers are with @Mark Davies.” […] Mullenweg also posted that the Automattic Slack “smells funny, like turncoats” and said he was going to hang out in the WordPress.org Slack instead.

      Good luck to everyone in the blast radius.

      [0] https://www.therepository.email/matt-mullenweg-swears-for-th...

    • nosioptar an hour ago

      There's an episode of Archer where Archer and another dude have to battle to the death to determine who the new pirate king is.

      Maybe Mullenweg killed the interim CEO in combat?

      • BLKNSLVR an hour ago

        > Mullenweg just got back from Burning Man

        Not beyond the realms of possibility then

    • moomoo11 35 minutes ago

      you don’t get it he is quirky

  • dang 2 hours ago

    Recent and related:

    Matt Mullenweg tells Automattic staff in Slack he's back in control after ouster - https://news.ycombinator.com/item?id=49660104 - Sept 2026 (144 comments)

    Automattic's board forces CEO Matt Mullenweg into leave of absence - https://news.ycombinator.com/item?id=49636283 - Sept 2026 (372 comments)

    (I know there have been many other threads in this long saga but I don't have the time (or the stomach) to try to list them)

    p.s. We merged an earlier thread (https://news.ycombinator.com/item?id=49683265) into this one, which is why the timestamps of some of the comments are older.

  • f33d5173 2 hours ago

    So he was on a leave of absense, and now is no longer on such a leave? This is only an attempted coup if you think the leave of absense was a pretense, but they give no evidence of that in the article. I saw it suggested that he usually has wild ideas after returning from burning man, and the board wanted to insulate the company from the effects of that. That he's now back is evidence for a theory along those lines, and contradicts a theory that the board was trying to get rid of him. But I have no insight beyond that.

  • fn-mote an hour ago

    This title would benefit from editorializing “of Automattic” for those who do not follow the daily drama this individual has created.

    ETA: Or better yet a clearer statement that nothing about this is clear.

  • NSUserDefaults 13 hours ago

    So glad I just converted my site to Hugo.. happy to get away from this whole bunch of people.

  • largbae 13 hours ago

    I only see the headlines of this drama. All it tells me is to stay far away from any dependency on this company.

    • xp84 an hour ago

      In 2010 WordPress seemed like important technology. It wasn’t perfect, was a big and fruitful hacking target, but it had been built and refined and had a big ecosystem.

      I’m not sure how and why controlling it today is seen as an important thing. It’s not irreplaceable, you could reimplement all its basic features easily in a weekend with AI, as well as the plugins and theme you’re using with it. And you could pick a language other than PHP while you’re at it. You might have your own security vulnerabilities, but anything’s better in that department than running WP.

      Why do people care about wrestling over control of this particular ship?

      • t2r3121 a minute ago

        I used to ask this question back ~2015 - I was seeing companies with massive, clunky CMS installs just so their non-technical/less-technical staff could update their websites without filing tickets to IT/dev. It seemed to be more about those departments wanting autonomy and not having to wait weeks or months for internal IT/dev to make site updates. The consensus within one dev group was that the company would have been better served by hiring someone who knew HTML/CSS/Javascript to embed with the non-technical people and edit a straightforward frontend site for them.

      • graemep 18 minutes ago

        A lot of people know it, there are a huge number of existing installs that work well, the ecosystem is huge and not everyone wants to vibe code replacements.

        It is very empowering for people with limited skills.

      • dylan604 32 minutes ago

        Why would you have vulns if you vibe coded it in a weekend? Just tell it to not have any security vulnerabilities. Boom!

        • t2r3121 11 minutes ago

          I mean... you can literally do that now. You can set up a loop to iteratively pentest, review and patch a codebase (with human supervision as you prefer) and it'll find and fix more vulnerabilities in a day than a pentest team used to find in a quarter, for a tiny fraction of the price.

          This isn't a joke, this is now part of my pre-launch SOP. I even have it tracking everything so I can log stuff to fix vs. known shippables vs intentional design/false positives vs. upstream stuff which doesn't have a fix available yet, and keep track of which builds have the fixes. Almost entirely automated, I mostly review the findings and do some categorization/enrichment during the pentest review stage, and do a human code review pass as patches are submitted.

          Stuff that used to take me multiple hours to write a fix for and then weeks to get code reviewed and deployed now get done in minutes.

          • lukevp 2 minutes ago

            How do you actually do that? Is it all running locally? Cloud agents? Would love to hear about this. I see these deep agent loops mostly just burning tokens, but when I guide the AI I get very good results, so I’m not sure where the disconnect lies.

    • dlcarrier 4 hours ago

      Definitely stay away from anything Matt Mullenweg is involved in. Part of what led up to this was a feud he had with a plug-in author, that led to Mullenweg signing his own plug-in as an update to the original author's plug-in, in the official Wordpress plug-in repository.

  • greatgib an hour ago

    What is curious is that there is very little "leak" from insiders regarding what is going on, how employees are living this joke level management.

  • cebert 14 hours ago

    This sounds like a mistake and a part of Automatic. This is not a good look for the brand.

  • zero_shift 14 hours ago

    I only recently realised why the org is called AutoMATTic

    • vulcan01 an hour ago

      Kumail Nanjiani learning what Automattic is: https://youtu.be/5Y64UeNeiOM?t=74

    • scarecrowbob 12 hours ago

      It took me quite a while to "get" the "Arby's" restaurant name.

      • Sniffnoy an hour ago

        So on reading this comment I was like, "oh, I see, Arby's, like RB, roast beef?" Except on looking it up, that's not the explanation! "Arby's" does come from the initials "RB"... but it doesn't stand for "roast beef", it stands for "Raffel brothers"! Rather less obvious.

        • stackghost an hour ago

          Tangential, but I have no idea who is eating at Arby’s. The food looks positively vile from the advertisements.

          • xp84 an hour ago

            It used to be pretty good. Same as most fast food.

            • anymouse123456 an hour ago

              No. It wasn’t ever good. Tried it in the early eighties. It was barely dog food back then too.

          • nosioptar an hour ago

            The food is pretty vile. Friends that worked their described the "beef" as being a weird loaf of pressurized mewt-like protein before its sliced.

            I used to eat there occasionally because it was cheapish many, many years ago.

    • Hamuko 13 hours ago

      Did you know that Adidas was founded by Adolf "Adi" Dassler?

      • robshep 13 hours ago

        And Puma by his brother Rudi, in the same town. Great Feud story.

        • tzs an hour ago

          Another brother/brother business rivalry, although not involving founders, was Sears and Montgomery Ward from 1985-1990. In 1985 Bernard Brennan become CEO of Montgomery Ward and in that same year his older brother Edward Brennan become CEO of Sears.

          Chicago-based Sears was the largest US retailer at the time, and Chicago-based Montgomery Ward was the 5th largest.

        • pan69 7 hours ago

          Similar thing with Aldi. Both brothers kept the name, sort of.

          https://en.wikipedia.org/wiki/Aldi#Split

        • dofm 11 hours ago

          Rudidas would definitely be a worse name. Though I'd be surprised if an Amazon Marketplace knockoff brand is not already using it.

          • mercer 8 hours ago

            Adolfler would've been even worse.

            • dylan604 29 minutes ago

              Not in today's climate.

          • Hamuko 10 hours ago

            It was briefly "Ruda" before it morphed into "Puma".

            • dofm 9 hours ago

              I did not know that. Very good decision!

        • pluc 10 hours ago

          all day i diss another sibling

      • xp84 an hour ago

        Imagine how glad they were at some point that they didn’t go with “Adolf’s Sneakers”!

    • rpozarickij 13 hours ago

      A fun fact about another well known company - Foxconn. Apparently the founder Terry Gou came up with this name by joining words "fox" and "conn". Fox is an animal he liked and "conn" refers to connectors (which is what the company specialized in in its early days).

      • Haven880 2 hours ago

        Not really explaining autoMATTic. Amazon, "A" is because Jeff wanted it at the top of search. Fox, Dell, Walmart, Disney, all is closer to the example.

        • jrflowers an hour ago

          Same with Taco Bell

          • dylan604 28 minutes ago

            If only Alexander hadn't wasted time on the phone!

  • yieldcrv an hour ago

    Dont these no-code chasing marketing teams have other ways of building their leadgen ponzi schemes instead of bothering with Wordpress by now?

  • delichon 14 hours ago

    Corporate coup survivors: Matt Mullenweg, Sam Altman, Bruce Wayne, Tony Stark. They should form a club.

    • larodi 13 hours ago

      an esoteric club perhaps, given half of these folks are imaginary?

      • righthand 2 hours ago

        Modern socializing is all about appreciating non-existent achievements by non-existent people so that everyone knows you’re cool. Or as best stated: “Life will find a way.” - Dr. Real Human Jurassic Park Character, And Not Michael Crichton

  • generj 13 hours ago

    What a feckless board.

  • applfanboysbgon an hour ago

    > and if you search online you can see many top executives and Automatticians supporting him as well,” a company spokesperson shared

    Did anyone else think "what the fuck did I just read" after this sentence? Did Matt write it himself while posing as a "spokesperson"? This reads like that time Trump wrote in pseudonymously to a newspaper about how amazing and perfect Trump was.

    Oh, I hadn't finished reading. The whole article is a WTF did I just read.

  • gregjw an hour ago

    sigh

  • davidmurphy 6 hours ago

    Despicable. What an obscene leader + board to not have the guts to remove him properly.

    • dlcarrier 4 hours ago

      He can vote in a replacement board. The board knew that any action they took was temporary, and likely planned around this from the start.

  • pluc 14 hours ago

    Dupe/existing discussion from a day ago: https://news.ycombinator.com/item?id=49660104

  • imthatsteve 13 hours ago

    I really hate how heavily these comments get moderated. In my opinion if a site moderates user comments this heavily then the site should lose section 230 protections and be considered a publisher and be held responsible for any comments that you choose not to moderate. If the site functions as an editor but it tries to present that editorialized section as user opinions then the entire site may as well be astroturffed, your better off going to wikipedia to see what "regular people" think

    • dlcarrier 4 hours ago

      The purpose of the Communications Decency Act is to allow providers to moderate community content, and section 230 provides liability from both undermoderating and overmoderating, so that providers don't forgo mederating altogether, for liability reasons.

      If section 230 only protected from undermoderating and not from overmoderating, then providers would be incentivized to keep every comment up, from scam links to hate speech, because they'd only get in trouble for removing comments and not for allowing them.

    • BLKNSLVR 2 hours ago

      Are you talking HN or TechCrunch?

      If HN: it isn't a public service that has to allow free speech. One of the reasons it has persisted and maintained a certain level of quality is because of it's community rules, and their enforcement.

    • marcus_holmes 2 hours ago

      Isn't most of the moderation from downvotes rather than mods?

      • 3stacks 2 hours ago

        I don't even have a downvote button. Is it "flag"?

        • BLKNSLVR 2 hours ago

          I think you need to be at a certain level of karma to 'earn' the right to downvote.

          Flag is for inappropriate content / behaviour.

        • mikestew 41 minutes ago

          Karma threshold for the downvote button used to be 500, IIRC. Only 449 upvotes to go!

        • hellon3wheels 2 hours ago

          You get a downvote button, separate from "flag", once you reach a certain karma level (I forget the number, though)

  • Grombobulous 14 hours ago

    That’s a weird thing to say about “coup attempts.”

    Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms. It seems like quite the oversight.

    In the world of AI I imagine that Automattic’s core business model is in turmoil.

    • freedomben 14 hours ago

      > Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms.

      Ianal but I don't think the laws care about governing structure of corps. You can start a new corp and run it democratically all you want. There are co-ops and other interesting structures out there

      • marcus_holmes 2 hours ago

        Afaik corps can only have board voting on the basis of share ownership ("one share one vote"), but you can mess around with how many votes each share class gets.

        Co-ops can have more democratic voting arrangements, and usually have "one shareholder one vote" principles, though other options are available, and you can mess around with how many votes each shareholder gets.

    • Arnt 14 hours ago

      Companies have a largely democratic component at the top, called the board. Voters (those who own the company) have representatives on the board. Some boards also have representatives from the employees, that varies.

      • kmeisthax 13 hours ago

        It's not one person, one vote, so it's not democracy. It's very explicitly plutocracy (rule by money) as the operating principle of voting power is one share, one vote.

        Except there's also a bunch of companies with special dual class share structures, where the founder gets way more voting power than everyone else and you can't even buy your way in. A lot of tech companies do this. This is, functionally speaking, an autocracy.

        If you want an actual corporate democracy you would need to assign voting rights to everyone working at the company, aka build a co-op. Co-ops are a great corporate structure in a lot of cases but you can't really raise capital that way because VCs all want on your cap table, so all the big companies wind up being plutocracies.

        • Arnt 12 hours ago

          It's one share, one vote. And you have a choice: You can ask the company to pay you (ie. apply for a job there), or you can pay for a share in the company. Either way, the decisions are made by those who pay. And that can include you — anyone and everyone has the right to start a company and to employ others, anyone and everyone has the right to ask for shares in the company as part of negotiating compensation.

          I employed a painter a few months ago, and I decided what colour the kitchen now is.

          • Timon3 10 hours ago

            > It's one share, one vote.

            This is just wrong. As kmeisthax mentioned, shares can have different voting weights - if any at all. Many shareholders have no voting power.

            > I employed a painter a few months ago, and I decided what colour the kitchen now is.

            Did you actually employ them, or did you buy a specific service?

            • Arnt 8 hours ago

              Indeed, shares can have different voting weights. And that matters, if you care mostly about the corner cases.

              • Timon3 4 hours ago

                Well, it matters a whole lot once you choose to bring up "One share, one vote" in response to "One person, one vote", since it shows that it's either wrong or shows a gross misunderstanding of democracy.

                • fc417fc802 an hour ago

                  A hypothetical country with multiple classes of citizens that had different rights and voting powers would not inherently be undemocratic. It's not something I'm in favor of but equality != democracy.

                  • Timon3 8 minutes ago

                    But said country would not fulfill "One person, one vote". Why should we weaken such fundamental ideas by allowing them to mean the opposite of their real meaning?

                    The same phenomenon is happening with "Opt-In by Default". This is newspeak.

        • worik 2 hours ago

          > It's not one person, one vote, so it's not democracy

          Voting is a democratic instrument, but a blunt one and not the most important.

          "...those who spend five minutes voting every three years and call it democracy..."

          Majoritarianism is undemocratic in that any desire less than 50% + 1 is deprecated.

          If you care IMO the most important feature of a democracy is rule of law and access to the courts.

    • jasonvorhe 13 hours ago

      Who do you think pays for the political election campaign theater of all theses "democratic candidates" though?

      I often have to think of Bane putting his hand on the shoulder of that Ben Mendelsohn character in The Dark Knight Rises while asking if he feels in charge. Reminds me of living in a western democracy.

    • sva_ 14 hours ago

      > Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms.

      Doesn't this just boil down to planned vs free market economy? I think we've seen over an over again which one works and which one doesn't.

      • miyoji 13 hours ago

        > Doesn't this just boil down to planned vs free market economy?

        Not at all. Market vs planned economy is about how the economy is set up. Are there businesses that offer products that you can choose between? That's a market economy. You can have that with democratic governance of corporations. The workers can own the means of production and you can have a market economy.

        You don't need ownership by idiot dictators with money to have a market.

        • vasco an hour ago

          > The workers can own the means of production and you can have a market economy

          How? Will you also advocate to killing a bunch of people to get from now to the state where workers own the means of production like Trotsky and friends?

      • shigawire 14 hours ago

        Democracy in business would be worker co-ops or employee ownership schemes. It would still be fully market-based, not planned.

      • jmull 14 hours ago

        Is that a settled question? China isn't exactly struggling right now.

        • edgyquant 13 hours ago

          China has succeeded so much by moving away from a planned economy when they were fully planned they were one of the poorest nations in the world. Most successful nations are mixed economies and yes, this is a settled question.

          • miyoji 13 hours ago

            Past performance is no indication of future success. It doesn't matter what's been successful in the past, these things can change. Communism was considered more successful than capitalism for a large chunk of the 20th century (because it was), then that changed and so did the narrative.

            None of this is settled, because it's a living system that changes over time. What may have been perfectly true in 1850 might not be remotely accurate in 2050.

            • wavemode 2 hours ago

              > Communism was considered more successful than capitalism for a large chunk of the 20th century (because it was), then that changed

              The word you're looking for is "collapse". It's when something is stable at one point in time, but then later breaks down. That's what "changed". It wasn't random like weather or something. The economic systems collapsed.

              > None of this is settled

              The fact that it has happened numerous times in different parts of the world makes it pretty settled in my mind.

            • Kuxe 13 hours ago

              > Communism was considered more successful than capitalism for a large chunk of the 20th century (because it was) According to whom?

          • fwip 13 hours ago

            They were very poor before central planning, and the central planning is what got them from being very poor to relatively poor and economically powerful.

            • edgyquant 7 hours ago

              This is objectively not the case, selling goods to America and Europe is what made China rich and that is due to a free market system they implemented

              • marcus_holmes 2 hours ago

                Only very partially free, though. The govt still has massive control over the markets, and especially the banks. They still plan a lot of their economy.

        • sva_ 14 hours ago

          If you look on Alibaba or AliExpress and see different companies competing and undercutting each others prices, I don't really see it as a planned economy.

          • throwup238 13 hours ago

            The CCP publishes their primary central planning mechanism for all to see. They just adopted the new 15th Five Year Plan in March [1].

            There’s a whole bureaucracy just to coordinate the implementation at the sector, provincial, and corporate level driven by the State Council, NDRC, and NPC. Governments at all levels are involved with coming up with their own implementation plans to execute on the Five Year Plan.

            You can trace decades of Chinese industrial development to those plans but the Chinese system is very different from the Soviet central planning mechanism, which is why I think you’re misinterpreting Alibaba’s price competition. The CCP explicitly allows non-state owned enterprises like Alibaba and the manufacturers on it to compete; that’s their whole point within the system, and they operate within the regulatory environment setup to promote the five year plan instead of quotas like the Soviet system. The resolution of the planning is different, but it’s very much there.

            [1] https://en.wikipedia.org/wiki/15th_Five-Year_Plan

          • dghlsakjg 13 hours ago

            I think a better term might be a “steered economy”. You see fierce competition in some very specific and preordained market areas. Lithium batteries, solar panels, electric cars, industrial and autonomous robots, AI.

            Now go look at the 5 year plan from Beijing. Green technology, robotics, mature node chips, and AI are the focuses.

            In other words, it isn’t a mistake that China dominates in the industries that it does.

        • thaumasiotes 14 hours ago

          > China isn't exactly struggling right now.

          Have you asked people in China about this?

    • flossly 13 hours ago

      It's allowed to do a more democratic business in most countries, it's called a:

      https://en.wikipedia.org/wiki/Worker_cooperative

      There have been some govts that mandated this type of organization for part of their economy; we usually refer to that as communism.

      (no value judgement here, there are day's when I'm quite a commie myself)

    • tirpen 13 hours ago

      > Funny that we picked democracy for our government but we just left corporations as little feudal kingdoms. It seems like quite the oversight.

      Congratulations you have reinvented communism from first principles! And you are completely correct in your analysis.

      • noir_lord 13 hours ago

        Regulation of corporations and the internal/external harms they do isn't communism.

        That's a hilarious leap.

        • flossly 13 hours ago

          Actually you reply to a comment that makes a lot of sense.

          Look into https://en.wikipedia.org/wiki/Worker_cooperative

          And in Russian I believe such a company is called a "Soviet". They idea that the main part of the economy is run by this kind of organizations is one of the best parts of the USSR's attempt at communism.

          • noir_lord 13 hours ago

            Except A) he said none of that B) it's not actually relevant to what he did say.

            There is a vast range of ways you can regulate a corporation and only some of them qualify as communism.

            Germany has worker councils, it's still not communist.

            Several European countries have much stricter regulations on how companies behave that moves them from the absolute power fiefdom internal model, guess what, still not communism.