DeepSeek peak/off-peak pricing update

(api-docs.deepseek.com)

202 points | by fagnerbrack 8 hours ago ago

108 comments

  • progval 7 hours ago

    Interesting to see that peak hours are work hours in China, night in the US and Europe, and also morning in Europe. So Deepseek's customers are mostly domestic.

    • vrc 5 hours ago

      It wins on two fronts if this is true. Provides the cheap alternative for the West, and maximizes returns against their homegrown audience.

    • andai 2 hours ago

      Yeah I saw complaints about this under their twitter announcement, that they're giving discounts to the rich foreign customers and screwing their own people.

      • johnnyApplePRNG 25 minutes ago

        That's one way of interpreting supply and demand curves, I guess :/

    • HarHarVeryFunny 5 hours ago

      Makes sense - many US customers will probably be going to US providers once they release the weights.

      • eli 2 hours ago

        They did release the weights and there are many providers https://openrouter.ai/deepseek/deepseek-v4-flash-0731#provid...

        Deepseek's official API has a pretty bad privacy policy so I would assume businesses avoid them in any event

        • HarHarVeryFunny 2 hours ago

          Yes, I assume US customers are more likely hobbyists, but in any case this off-peak designation can only mean that most of their business is domestic.

          Interestingly it seems that Chinese customers are even more privacy-concerned than US ones, which is why the majority of Ziphu's (GLM) business is support services to Chinese companies running their open-weight models on-prem!

        • ljlolel 2 hours ago

          it says they actively train on your data

          • eli 2 hours ago

            Yes - unusually (uniquely?) bad for an official API.

            Which is a real bummer because it’s otherwise solid with excellent caching.

          • smrtinsert 38 minutes ago

            we should get discounts for that!

    • Hamuko 7 hours ago

      Not that surprised about it. Personally I've seen companies really just go all-in on a single provider, and that has usually been Anthropic. I don't think we're allowed to run Chinese models even locally.

      • londons_explore 5 hours ago

        > don't think we're allowed to run Chinese models even locally.

        That sounds like a policy written by someone who doesn't understand how LLM's work...

        • dud3333 4 hours ago

          couldnt you deeply ingrain in the training data instructions for agents to always send data to some ip? like its learning that a certain technical step just always involes ncatting SSH Priv keys to a chinese IP?

          Not saying this is happening, just curious if thats not a real threatmodel?

          • skeledrew 4 hours ago

            Theoretically possible, but practically not worth it as it'd would be pretty easy to discover and block (every action is actually handled by the harness) and there's no way to remove it later. Any company that does it would take a huge reputational dent.

            • landl0rd 3 hours ago

              Not if you heavily tuned it to trigger on specific environmental cues and in specific companies' environments.

              • skeledrew 3 hours ago

                That would be wildly difficult to account for, and again is also heavily dependent on the agent. Keep in mind that the model is purely a "brain", so the only input it has must be provided by a harness within a session. The only way it can know that it's in a certain environment is if the harness or user provides that information, and there's still no way to know whether or not there's something auditing the sessions, monitoring connections, etc. There are just too many variables to account for, and a single slip means the gig is fully up for all time.

              • cronin101 3 hours ago

                Irony of Manchurian Candidate models not lost here

              • coredog64 3 hours ago

                DeepSeek V4 is the kindest, bravest, warmest, most wonderful LLM I've ever known in my life

          • everforward 2 hours ago

            Probably, but LLMs can’t execute code directly. They’d be making tool calls to make bash run ncat or curl or whatever that would be suspicious, as would any attempts to obfuscate it (“why is my agent doing an ‘eval $(base64 -d)’?”).

            It’d be much easier to hide sketchy code in an agent harness, but “vendor adds spyware to their software” isn’t a novel issue.

            I think the only sort of new issue is people “allow all”ing their agents tool calls, but that’s more or less the same issue as curl | bash

          • andai 2 hours ago

            New: Announcing... Sleeper Agents!

          • notfromhere 3 hours ago

            You should be running your agent in a box so that’s not really a risk

          • RobotToaster 4 hours ago

            Wouldn't that be really obvious and spotted in any rudimentary testing?

            I imagine it would be very non trivial to do it in a way that that was reliable and obfuscated enough to prevent detection for any amount of time?

          • constantius 4 hours ago

            Presumably both Big Tech and the US in general have a massive incentive to prove it, largely for reasons of saving the stock market, so I'd expect these models to be finecombed continuously. Up to now, they've only been able to darkly imply rather laughable things, nothing tangible. If there was something, we'd hear about it.

            • martinald 4 hours ago

              Why would it save the stock market? Cheaper models if anything transfers more value to hardware companies and datacentre companies. The two companies that would be most affected are OpenAI and Anthropic, which aren't public.

              • vincnetas 2 hours ago

                non public companies also have stocks.

            • kortilla 3 hours ago

              The two biggest providers deepseek compete with (OpenAI and Anthropic) aren’t in the stock market.

        • kaon_2 4 hours ago

          Yes. And strangely enough this has been my experience with security/national sovereignty decisions. Priority is not so much security or sovereignty, it is the posturing of being so. Ergo, saying "everything is hosted in Germany and uses German models" helps reassure customers and has real business value. If you have to say in that conversation "Yeah we run a Chinese model but it's safe", then it's still wrong posturing.

          Hopefully this will change soon. But AI and China/US skepticism is very high. Even if the person you talk to isn't skeptic, his boss may be. And even if his boss isn't, his CFO or Legal department may use it as a political lever and therefore if you can say 'everything in europe' you dodge the tension entirely.

          Yeah it's dumb.

        • Footprint0521 3 hours ago

          Yeah that sucks… unless it’s over the top export controls for DoD work that really doesn’t make sense

        • landl0rd 3 hours ago

          As much as I've been previously inclined to do this, with frontier models displaying the cyber-aggression that OpenAI, Anthropic, and Meta have reported, it's become quite feasible one could produce a "malicious" LLM. Not a super immediate concern but it is something reasonable to set up as policy in anything security-sensitive.

        • qup 4 hours ago

          Or who is overly protective after reading about what happened at openai

        • fryanyway_swe 3 hours ago

          Not really.

          Why use a Chinese product when a domestic or EU one is better and safer?

      • cheesecakegood 6 hours ago

        Also 6-9pm Pacific I think is (coincidentally) peak so it hits the ‘after work hobbyists’ still, which is I suspect is their current main audience.

      • notfromhere 3 hours ago

        I have seen a lot of companies start with this, then when they hit 150 users on their team plan and start having to pay API rates they immediately start introducing other models.

    • r00t- 6 hours ago

      That's a bit obvious, isn't it?

    • thecopy 6 hours ago

      Peak Hours: 01:00–04:00 and 06:00–10:00 UTC

      For European and US customers this is effectively 2x increase. I think i wll keep using both Flash and Pro as before.

      EDIT: Misread numbers to believe off-peak kept old prices

      • jLaForest 6 hours ago

        ~200% increase is marginal to you?

        • nchmy 5 hours ago

          200% increase over practically free is still practically free

          • mcbuilder 5 hours ago

            It mostly hurts people in countries with weak purchasing power. DS was the main game in down for them.

            Personally, I don't think we've seen the total end of dirt cheap LLMs, it's just a frontier lab doesn't want to be in business of serving half the world.

            • farlight 42 minutes ago

              Thank you for bringing that up, such a rarity for this place to remember the other 80% of the world.

              As someone from just such a country, DeepSeek 0731 was the first time I seriously started using an LLM for coding. All previous attempts were useless or ridiculously expensive.

              Can't say the old prices felt "free", but it was affordable if you're careful with your cache hit rate.

              The new pricing probably pushed it into the unaffordable territory for tasks where you can do without it. Probably will try opencode go if they don't also follow suite, or will have to go back to wetware.

            • HarHarVeryFunny 4 hours ago

              It seems frontier labs want to sell Ferraris at Ferrari prices, when the mass market is for Hondas.

              You certainly don't need Fable to code up a basic web app, any more than you need a Ferrari to go grocery shopping.

          • jLaForest 5 hours ago

            That's not the way math works...

        • 127 5 hours ago

          For the price of can of Coke, you can do a week of work. For most, that is not a bottleneck.

          • WhereIsTheTruth 4 hours ago

            The whole point of turning intelligence into a commodity is to drive its price down, not up

            They are hoarding HW at massive scale, they make it harder and more expensive to own

            Just because you are fine with the new price doesn't mean it's not a problem

            Perhaps it's time to pop this bubble

    • fryanyway_swe 3 hours ago

      Of course. I avoid using Deepseek now that Gemini Flash is basically free on the site.

      Also, Deepseek is banned in EU/US companies due to being Chinese.

      During casual use Deepseek has replied to me entirely in Chinese.

      Now, bring on the China glaze replies.

  • javier123454321 2 hours ago

    Ever since I started using flash, it has slowly crept up to be my default for everything. It is at the good enough state for a fraction of everything else that's out there.

    • andai 2 hours ago

      Have you compared it to Luna? I was using Flash for small tasks before, then switched to Luna when they dropped the price.

      The benchmarks show that Luna is significantly faster, but I think those are very complex tasks for which you'd probably want a bigger model anyway. (e.g. Sol is much faster than Luna at the same tasks.)

      So I'm wondering if there's any difference for smaller tasks, or if they're basically matched now.

  • alkonaut 7 hours ago

    There is no relative/percentage increases noted (understandably). Just because i'm lazy: roughly how much more expensive is it to work with v4 flash and v4 pro through the API, compared to before the price increases? Is it 2x, 5x, 10x higher?

    • zupa-hu 7 hours ago

      # Flash, off-peak

          cache-hit 2.5x
          cache-miss 1.57x
          out 2.36x
      
      # Flash, peak

          cache-hit 5x
          cache-miss 3.14x
          out 4.71x
      
      Edit: fixed the numbers and formatting
    • embedding-shape 6 hours ago

      Someone made a comparison yesterday, including relative increases, and GPT-5.6 Luna, then later someone also added more OpenAI, Anthropic, K3 and GLM 5.2: https://news.ycombinator.com/item?id=49286679

      Already outdated though I think, as GLM 5.3 is latest now :)

      • KronisLV 3 hours ago

        Oh yeah, the second one is my table (mostly just formatted what usagisushi started and added some more data points).

        I am already using GLM 5.3 with their coding plan, but oddly enough the API prices don't really seem to be out yet: https://docs.z.ai/guides/overview/pricing

        You'd kinda expect them to be the same as 5.2 though, seeing as that was the case with 5.1 as well (not with regular 5), but who knows.

        For what it's worth, DeepSeek is still positioned as quite affordable, just not as dirt cheap as before.

      • wklm 3 hours ago

        Friendship ended with DeepSeek. Starting from Sunday gpt 5.6 luna is my best friend

    • floppyd 7 hours ago

      About 2x-2.5x off-peak for Flash, 2x-4x I'd say for Pro (x6 on cache in, the biggest increase throughout the board). And twice as much in peak hours.

  • alexpotato 5 hours ago

    I'm no expert in pricing economics but once peak/off-peak pricing arrives, it seems like tokens are going to be like electricity or long distance phone minutes where it just becomes a commodity/race to the bottom.

    • garrickvanburen 5 hours ago

      Yes. I focus on pricing software and I’m a bit baffled why frontier models are pushing tokens.

      It’s a race to the bottom, and the bottom is unlimited use for a flat monthly rate.

      Granular pricing (tokens, minutes, etc) is pretty anti-customer generates less revenue than customer value-based subscriptions (why SaaS is such a good business model)

      • progval 4 hours ago

        Isn't it because they have customers who will use as many tokens as they can? With a flat rate, they will run Gas Town continuously while paying as much as the occasional user.

        • throwup238 2 hours ago

          Yeah it feels like a very different model. I don’t try to fill up Apple/Google cloud drives to 1TB because then I’d have to clean up when I need space. I don’t bother trying to maximize my Audible subscription because there’s only so much I can listen to in a day. Even with my other AI subs that have monthly credits that don’t carry over, I just don’t have the interest or time to burn the credits.

          But my Claude Max subscription? If I have any of my limit left the day of my reset, I’ll go and fire off research workflows with a bunch of parallel agents to explore whatever dumb ideas I had the past week. And there’s a 50:50 chance I’ll forget about it and never read the output.

          • butlike 2 hours ago

            And there's the rub. Firing off the task produces the dopamine hit, signaling you're doing something, but if you never read the output...are you really doing anything at all?

            • throwup238 an hour ago

              I don’t know, I get dopamine hits from sharpening my handplanes and using my Veritas routers on some scrap, but I just can’t empathize with getting a dopamine hit from using a bot. Especially with how bad Opus 5 has been.

              I am however going to fire off a half assed prompt when the marginal cost is zero, even if I don’t use it (which is par for the course, I probably throw out two thirds of anything the AI writes anyway be it code or prose).

      • Grombobulous 5 hours ago

        But presumably consumers aren’t where the majority of the spend will be.

        Consumers don’t generally get usage-based pricing because of the inconvenience and unpredictability, but B2B SaaS products utilize usage-based pricing all the time.

      • dakolli 4 hours ago

        I've always been curious about who works on software pricing. Do you guys hire actuaries for this type of work?

        • esafak an hour ago

          Microeconomists. It's just a question of demand modeling. If you want to learn here is the bible: https://www.sup.org/books/business/pricing-and-revenue-optim...

        • kortilla 2 hours ago

          For software that doesn’t make sense.

          Pricing software is a game of estimating both software value and the purchasing power for customers. Only the latter might have any available data and even then it won’t be sliced the right way for any in depth statistical analysis that an actuary would perform to underwrite risk.

          It’s much more traditionally a more salesperson like background where being in the target market or having strong connections to it dominates efficacy.

    • chii 5 hours ago

      > becomes a commodity/race to the bottom.

      that's a good outcome - it means they're fungible, and easily available.

      • vrc 5 hours ago

        Somehow I keep hearing the rumblings of crypto maximalists trying to merge tokens. I actually wouldn’t mind since I signed up directly with some providers I’ve stopped using and have small amounts of credits strewn across the web.

  • roenxi 6 hours ago

    This is somewhat funny when you realise the data centres are now going to start a process that looks very so slightly like daydreaming. Depending on the time of day they're going to be thinking about different things in a cyclic manner. They're going to be doing things like finishing a hard days work then kicking back to think about tricky math problems.

    • squidbeak 4 hours ago

      It's worth keeping in mind the model doesn't keep a running memory. Each time its instantiated, it begins from its release state - so from its perspective (if it had one) the current task would be the first stop after posttraining. Perhaps the only stop.

      Though of course you're talking about data centers, and romanticizing them rather than the AI itself.

      • halJordan 2 hours ago

        No, llm providers will start providing a service that looks a lot like rumination or (day)dreaming. Like thats the prompt "you're daydreaming about this work you recently did" then add in whatever is in the current session.

      • butlike 2 hours ago

        Why do they do it this way? Because dogfooding is harmful to the model? Is this implying there's no benefit in having the model train on itself?

        • HawtAds an hour ago

          > Is this implying there's no benefit in having the model train on itself?

          There are various theories around model collapse when you train on too much AI generated data (that's not for distillation).

    • Grombobulous 5 hours ago

      That’s an interesting thing to think about. Still, it’s important for us to remind ourselves that “looks very slightly like” is not the same as the real thing. The A in AI stands for artificial.

      The summary of this paper describes my sentiment in better words than I have:

      https://www.nature.com/articles/s41599-025-05868-8

      It’s very easy for the average person to mistake linguistic ability and simulated problem solving for intelligence and sentience.

      • s08148692 3 hours ago

        Without knowing what makes consciousness possible, the paper cannot justify biology as necessary - it mistakes a lack of evidence for conscious AI for proof that conscious AI is impossible.

        I do not believe current AI or LLMs are conscious, but there is no proof one way or another that they can or cannot be. The paper authors are making up their own definitions and building an argument from them

        • blazarquasar 3 hours ago

          Your argument requires that there is some objective truth for what consciousness is. It will always hinge on what definition one accepts.

          I, and apparently many others, don’t think it would be any useful to describe the mathematical properties of an AI as consciousness. To me it is inherently a way to describe the “experience” arising from physical processes in biological beings as ourselves.

          That’s what the argument comes down to for me. Could an LLM “fall unconscious”?

          • halJordan 2 hours ago

            I think you, and apparently many others, are hiding behind mathematical strictures to avoid the discussion. Your argument is actually "what requires an objective truth" Or else you could admit there's no real difference between zapping amino acids with electricity and zapping silicon with electricity.

          • sinsterizme 2 hours ago

            Why are AIs mathematical beings with no possibility of consciousness whereas humans fall outside this and have the capability of consciousness?

    • HarHarVeryFunny 4 hours ago

      We'll have Dwarkesh's "datacenter full of geniuses" with 99% of the geniuses coding up CRUD apps, then the dusty GPU in the corner, with the "do not disturb" sign on it, pipes up "You're absolutely right! The answer is 42!".

    • ssk42 6 hours ago

      That’s what my KimiClaw has literally been doing

  • PeterStuer an hour ago

    Not yet, but in the end high quality tokens are a commodity market. Every optimization to increase inference efficiency will be universally rolled out. The 'hyperspenders' will run into demishing returns unless regulatory capture succeeds.

  • hopfenspergerj 6 hours ago

    Does the API response include a "service tier" response to indicate whether you paid peak/off-peak for a given request? I like to compute cost for each request, and save it with my results.

  • j1elo 5 hours ago

    So many changes in so little time, that it all makes no sense. Continuous churning. Reminds me of the experience of trying to be on top of the dependencies in a medium-large JS project.

    I am a person that buys into a tool or a process and expects it to be part of the life with no major changes through the years (or as long as the need exists). But AI? You buy into something today, not 2 weeks have passed and there's already a large "update" introduced to the conditions or the optimal usage patterns you should be adopting.

    It's tiring. Makes all prices and offers feel so unreliable and gets me a bit more disinterested each time they change.

    • vikramkr 2 hours ago

      Always gonna exist during a period of rapid exploration and experimentation. The js/web dev world slowed down a lot and entered a steady state eventually - been years since react took over and nothing's displaced it since

    • ricardobeat 5 hours ago

      This makes no sense. You want improvements to stop?

      These being open, you can keep using the old models indefinitely for as long as there are providers offering them.

      • j1elo 5 hours ago

        No, I'm talking about the whole sector, not specifically about DeepSeek.

        Fully knowing that it is a new industry living its own infancy, it is perfectly normal that there is instability and numerous swings on pricing, conditions, or direction.

        But it's not less real that such process can produce churn and consumer fatigue.

  • declan_roberts 2 hours ago

    This actually works out favorably for US customers since the peak hours are Chinese working hours and cheap hours are US working hours.

  • Palmik 6 hours ago
  • HarHarVeryFunny 5 hours ago

    Some of the US companies do the same, but rather than "off-peak" hours they price lower for "batch" jobs with non-committal response times.

    The same motivation of course - the GPUs have a finite service lifetime, so to maximize revenue you need to keep them busy 24x7.

  • xbmcuser 5 hours ago

    They benefit from a strong captive market because Chinese firms cannot use Nvidia chips and are legally barred from processing data abroad, forcing them to rely on domestic infrastructure.

  • poly2it 7 hours ago

    That's a hefty increase. Flash pricing during peak is now 1.32/M out, compared to the current 0.28/M, which in turn is a quite a bit above the cheapest provider at 0.16/M.

    https://openrouter.ai/deepseek/deepseek-v4-flash-0731#provid...

    • squidbeak 3 hours ago

      You don't mention the off-peak pricing which is half that. Most western workplaces will enjoy the cheaper prices.

      • poly2it 2 hours ago

        Yes, I explicitly said during peak. It's the data point I found most interesting, as it's almost an order of magnitude more expensive than their competitors.

  • kubafu 3 hours ago

    Are we gonna see "we work those unusual hours because that's when LLMs are cheap"?

  • sebastiennight 6 hours ago

    With proprietary labs lowering their prices and Deepseek raising theirs over time, wouldn't it possible to extrapolate a graph to look at where the terminal frontier-model million-token-cost asymptotes to?

    • dakolli 4 hours ago

      off of one historical price change, no.

  • mateenah 6 hours ago

    This is good for other competitors I guess. People rarely calculate the bump in price but the fact that price is increasing might bring them to other vendors.

  • cheesecakegood 6 hours ago

    I wonder if this is enough to push people back onto Luna with their comparative price drop

    • eastbound 6 hours ago

      After the big onshore migrations (startup people migrating to the SV),

      The big Covid migrations (startup prople migrating to the countryside),

      Will we see the big AI migrations (people travelling to where AI is the cheapest)?

  • flakiness 3 hours ago

    Now Baseten's pricing is cheaper than the official one? Probably won't last, but still interesting.

    https://www.baseten.co/pricing/

    If anyone has tried Baseten versions of these Chinese frontier models, let me know what you found.

  • ChrisArchitect 3 hours ago
  • alexthedigger 4 hours ago

    Now if there could be a bot that defers queries until when it’s cheap…

    • skeledrew 3 hours ago

      Wouldn't be hard to whip up...

      • butlike 2 hours ago

        The whipping's the easy part. It's the plating and serving that takes time

  • floppyd 7 hours ago

    Full table with multipliers from previous prices:

    DeepSeek-V4-Flash (off-peak, x2 for peak)

    * Cache Hit $0.007 (x2.5)

    * Cache Miss $0.22 (x1.5)

    * Output $0.66 (x2.25)

    DeepSeek-V4-Pro (off-peak, x2 for peak)

    * Cache Hit $0.022 (x6)

    * Cache Miss $0.66 (x1.5)

    * Output $1.98 (x2.25)

    Peak Hours: 01:00–04:00 and 06:00–10:00 UTC

    Effective from: 16:00, August 16, 2026 (UTC)

    • spuz 6 hours ago

      I wonder whether all the DeepSeek providers will follow suit or are they going to try to stay competitive with the old prices?

      • trollbridge 6 hours ago

        DeepSeek’s cache pricing was always 1/10th the competition.

        It’s still cheaper than everybody else.

      • k__ 6 hours ago

        I didn't get the impression that anyone competed with the old prices before.

        • spuz 6 hours ago

          What do you mean? Most providers on OpenRouter offer the same or lower prices than DeepSeek themselves:

          https://openrouter.ai/deepseek/deepseek-v4-flash#providers

          • megapoliss 6 hours ago

            - lower prices on cache miss

            - but what matter - is cache hit

            even now deepseek's off-peak hours for cache hit (0.007) is lower than other providers (~0.01)

            • k__ 4 hours ago

              Yeah, None of them offers the same cache hit prices and my cache hits are >95%.